SEO Glossary

AdWords- Certain paid advertising keywords which displays next to the natural search results. By clicking on them the surfer go to the web sites. These are sources of earning by search engines.

Algorithm- A complex mathematical formula used by search engines to assess the relevance and importance of websites and rank them accordingly in their search results.

Article submission sites- Websites those who act as repositories of free reprint articles. They are sites where authors can submit their articles free of charge, and where webmasters can find articles to use on their websites free of charge.

Back link- A text link to your website from another website

Copy- The words used on your website.

Copywriter- A professional writer who specializes in the writing of advertising copy.

Crawl- Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders make their way from page to page and site to site by following text links. To a spider, a text link is like a door.

Cloaking:-Technique allowing to provide a different page to the search engines which index a site from that visible by a Net surfer. Regarded as spamdexing, it is prohibited by the search engines.

CPC Cost Per Click - the rate that is paid per click for a Pay Per Click Advertiser

CPM (Cost Per Thousand impressions) A statistical metric used to quantify the average value / cost of Pay Per Click advertisements. M - from the Roman numeral for one thousand.

Domain name- The virtual address of your website.

Ezine- An electronic magazine. Most publishers of Ezines are desperate for content and gladly publish well written, helpful articles and give you full credit as author, including a link to your website.

Flash- A technology used to create animated web pages and page elements.

Google - The search engine with the greatest coverage of the World Wide Web, and which is responsible for most search engine-referred traffic. Of approximately 11.5 billion pages on the World Wide Web, it is estimated that Google has indexed around 8.8 billion. This is one reason why it takes so long to increase your ranking!

Google AdWords- Paid advertising which displays next to the natural search results by Google. Customers can click on the ad to visit the advertiser’s website. This is how Google make money.

Google PageRank- How Google scores a website’s importance. It gives all sites a mark out of 10. By downloading the Google Toolbar, you can view the PR of any site you visit.

Google Toolbar- A free tool you can download. It becomes part of your browser toolbar. It’s most useful features are it’s PageRank display and it’s AutoFill function.

HTML- HTML (Hypertext Markup Language) is the coding language used to create much of the information on the World Wide Web. Web browsers read the HTML code and display the page that code describes.

Impression (page view) The event where a user views a webpage one time.

In bound link (inlink, incoming link) Inbound links from related pages are the source of trust and pagerank.

Index:- Verb - to add a web page to a search engine index.

Indexed Pages The pages on a site which have been indexed.

JavaScript- A programming language used to create dynamic website pages (e.g. interactivity).

Keywords - key phrase The word or phrase that a user enters into a search engine.

Keyword cannibalization The excessive reuse of the same keyword on too many web pages within the same site. This practice makes it difficult for the users and the search engines to determine which page is most relevant for the keyword.

Keyword research:- The hard work of determining which keywords are appropriate for targeting.

Keyword spam:- (keyword stuffing) Inappropriately high keyword density.

Keyword stuffing:- (keyword spam) Inappropriately high keyword density.

Keyword density- A measure of the frequency of your keyword in relation to the total word count of the page. So if your page has 200 words, and your keyword phrase appears 14 times, its density is 7%.

i.e. Keyword Density= No. of keywords/Total Words x 100

Keyword phrase- A phrase which your customers search for and which you use frequently on your site in order to be relevant to those searches.

Link- A word or image on a web page which the reader can click to visit another page. There are normally visual cues to indicate to the reader that the word or image is a link.

Link path- Using text links to connect a series of page. Search engine ‘spiders’ and ‘robots’ use text links to jump from page to page as they gather information about it, so it’s a good idea to allow them traverse your entire site via text links.

Link partner- A webmaster who is willing to put a link to your website on their website. Quite often link partners engage in reciprocal linking.

Link popularity- The number of links to your website. Link popularity is the single most important factor in a high search engine ranking. Webmasters use a number of methods to increase their site's link popularity including article PR, link exchange (link partners / reciprocal linking), link buying, and link directories.

Link text- The part of a text link that is visible to the reader. When generating links to your own site, they are most effective (in terms of ranking) if they include your keyword.

Link bait A webpage with the designed purpose of attracting incoming links, often mostly via social media.

Link building actively cultivating incoming links to a site.

link spam:- (Comment Spam) Unwanted links such as those posted in user generated content like blog comments.

Latent semantic indexing (LSI) This mouthful just means that the search engines index commonly associated groups of words in a document. SEOs refer to these same groups of words as “Long Tail Searches”. The majority of searches consist of three or more words strung together. See also “long tail”. The significance is that it might be almost impossible to rank well for “mortgage”, but fairly easy to rank for “second mortgage to finance monster truck team”. Go figure.

Landing page:- The page that a user lands on when they click on a link in a SERP

Meta tag:- A short note within the header of the HTML of your web page which describes some aspect of that page. These meta tags are read by the search engines and used to help assess the relevance of a site to a particular search.

Mirror site:- An identical site at a different address.

Nofollow Tag:- A command found in either the HEAD section of a web page or within individual link code, which instructs robots to not follow either any links on the page or the specific link. A form of link condom.

Natural search results- The ‘real’ search results. The results that most users are looking for and which take up most of the window. For most searches, the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are.

Organic search results- For most searches, the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are.

Out Bound Links:- It shows how many links are pointed to other sites from your site

PPC (Pay-Per-Click advertising) - Paid advertising which displays next to the natural search results. These ads work on a Pay-Per-Click (PPC) basis (i.e. the advertiser only pays when someone clicks on their ad).

PageRank:- How Google scores a website’s importance. It gives all sites a mark out of 10. By downloading the Google Toolbar, you can view the PR of any site you visit.

Rank:- Your position in the search results that display when someone searches for a particular word at a search engine.

Reciprocal link- A mutual agreement between two webmasters to exchange links (i.e. they both add a link to the other’s website on their own website). Most search engines (certainly Google) are sophisticated enough to detect reciprocal linking and they don’t view it very favorably because it is clearly a manufactured method of generating links. Websites with reciprocal links risk being penalized.

Robot- Google finds pages on the World Wide Web and records their details in its index by sending first ‘robots’. It only goes to the records.

RSS Feed: - "Really Simple Syndication" XML is the language in which the file has been created. They all refer to a quick way to have the headlines or new additions to these sites delivered to you, as they occur.

Robots.txt file- A file which is used to inform the search engine spider which pages on a site should not be indexed. This file sits in your site’s root directory on the web server.

ROI:- (Return On Investment) One use of analytics software is to analyze and quantify return on investment, and thus cost / benefit of different schemes.

Sandbox- Many SEO experts believe that Google ‘sandboxes’ new websites. Whenever it detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site. It does this to discourage the creation of SPAM websites (sites which serve no useful purpose other than to boost the ranking of some other site). Likewise, if Google detects a sudden increase (i.e. many hundreds or thousands) in the number of links back to your site, it may sandbox them for a period (or in fact penalize you by lowering your ranking or blacklisting your site altogether).

SEO:- Short for search engine optimization, the process of increasing the number of visitors to a Web site by achieving high rank in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that users will visit the site. It is common practice for Internet users to not click past the first few pages of search results, therefore high rank in SERPs is essential for obtaining traffic for a site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be indexed and favorably ranked by the search engine.

SEM:- Short for search engine marketing, SEM is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.

SEO copywriter- A ‘copywriter’ who is not only proficient at web copy, but also experienced in writing copy which is optimized for search engines (and will therefore help you achieve a better search engine ranking for your website)

Search engine- A search engine is an online tool which allows you to search for websites which contain a particular word or phrase. The most well known search engines are Google, Yahoo, and MSN.

Site map- A single page which contains a list of text links to every page in the site (and every page contains a text link back to the site map). Think of your site map as being at the center of a spider-web.

SPAM- Generally refers to unwanted and unrequested email sent en-masse to private email addresses. Also used to refer to websites which appear high in search results without having any useful content. The creators of these sites set them up simply to cash in on their high ranking by selling advertising space, links to other sites, or by linking to other sites of their own and thereby increasing the ranking of those sites. The search engines are becoming increasingly sophisticated, and already have very efficient ways to detect SPAM websites and penalize them.

Spider- Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders make their way from page to page and site to site by following text links. It takes the snaps sothat we can view the page.

Sponsored Links - The links for which we have to pay when we click on them.

Text link:- A word on a web page which the reader can click to visit another page. Text links are normally blue and underlined. Text links are what ‘spiders’ or ‘robots’ use to jump from page to page and website to website.

URL:- Uniform Resource Locator. The address of a particular page published on the Internet.

Web copy- The words used on your website.

Web copywriter- A ‘copywriter’ who understands the unique requirements of writing for an online medium.

Word count- The number of words on a particular web page.

World Wide Web (WWW) - The vast array of documents published on the Internet. It is estimated that the World Wide Web now consists of approximately 11.5 billion pages.